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Concept Projects

[2021 - 2025]

Self-initiated design studies developed outside of commercial releases, focusing on human-centered AI and behavioral psychology in product design

Layout AI: Guidelines to design AI-enhanced feature

Self Savior: A habit-forming application

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Hi there! I'm Sheida; a product designer

I design enterprise-scale digital products that turn complex data & workflows into intuitive & human-centered experiences

Recent experience:

Led design for Data visualization, Analytics & ML-driven services

Recent Projects

[2022-2025]

  • Enterprise UX

  • Data Analysis Tool

  • Data Visualization Tool

  • Lunched 

Report Theme Panel Redesign

Simplifying configuration flows of a global styling panel for an enterprise BI platform

Host Layout Canvas

Increasing feature adoption rate & task flow efficiency

Software Landing Page

Designing user role-based onboarding experience

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